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According to the research carried by Forrester.com, Affiliate
Programs will account for $53 Billion of E-Commerce sales by
2005, up from $10.5 Billion in 2001. Currently there are
12,000 merchants who utilize the affiliate marketing channel,
including fourteen of the top twenty e-commerce retail sites.
At Web Research
Services our dedicated marketing specialists take care of
affiliate strategy development, communicating with current and
potential affiliates, advertising and creative options,
targeted affiliate recruitment, technical integration, and
affiliate-content provision. Our expertise in this industry
and with our proprietary tools we ensure you the best ROI.
We offer two types
of personalized services as per your requirement:
Affiliate Management
>>
Affiliate
Recruitment
>>
Affiliate Marketing Management:
This is a direct
result of our commitment to provide end-to-end solutions to
our customers. The Affiliate Management suite will take care
of everything right from creating a new affiliate program, to
prospect research, to recruiting and managing affiliates.
Affiliate Program Management Includes:
-
Planning and
development of a strategy and budget for your affiliate
program
-
Affiliate
solution provider evaluation and selection
-
Competitive
analysis
-
Implementation
and launch of your affiliate program
-
Day to day
affiliate management
-
Designing a
personalized communication strategy for each segment of
affiliate, based on their level of activity
-
Targeted
affiliate recruitment (including Super Affiliates)
-
Manually
approving affiliate applications
-
Resolving
affiliate issues seven days a week
-
Monitoring
affiliate sites to protect our client's brand
-
Analyzing the
affiliate sales trend
-
Reporting on the
progress of your affiliate program
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Reviewing and
answering the questions asked by
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Creation of an
affiliate sales guide to give affiliates a running start
with your program
-
Establishing
keyword kit
-
Affiliate
recruitment on an ongoing basis (Process detailed below)
-
Launch and
ongoing management of the program
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Now that we have more data, MarketingSherpa's research team
roughly estimates merchants worldwide will be giving away
$6.5 billion in bounty as commission to its affiliates in
2006. That’s a big online marketing channel! Are you ready
for it?
Why will you want us
to do affiliate recruitment for you?
No affiliate
recruitment means no business! No matter how good your program is, but don’t
forget your competitors are gearing up to take the lead. Why loose any business
to competitors? Targeted affiliate recruitment is what your business need. I had
a research done on 4280 merchants, I asked them a few questions: are you skilled
in identifying prospect affiliates, do you know the traffic of your prospect
affiliates, do you know who are the affiliates that are bringing business to
your competitors? 99% of the merchants gave me a common answer ‘no’ to all the
questions. It is only because of our team of expert affiliate marketers and our
years of experience in this field, we have time and again proved to our clients
and have helped them grow their business and profits.
Our affiliate
recruitment team can help you identify great prospect affiliates/retailers. Our
specialist affiliate recruitment team can help you grab some really good super
affiliates. As it is said its only 20% of the affiliates that bring in 80% of
the business, we are all set to make you masters of your industry.
1) Super Affiliate Recruitment
We have developed
a number of relationships with super affiliates and other
highly trafficked sites. As a client of Web Research Services,
we will present your advertising opportunity to these
potential partners and invite them to join your affiliate
program.
2) Approach Competitor's Partners
Would you not like
to know who is sending traffic to your competitor's sites? We
will also identify your competitor's top affiliates that would
be ideal prospect affiliates for your program! At Web Research
Services, we utilize our proprietary and innovative techniques
to identify your competitors' top affiliates and persuade them
to join as affiliate partner.
3) Continuous Research For New Partners
We first
understand your industry and then determine what types of
sites (based on their subject matter, traffic, and other key
factors) would make ideal affiliate partners for your
affiliate program. We then approach sites ranked in the top 5%
in terms of traffic. We undertake this research for new
potential affiliate partner on an ongoing basis.
4) Telephonic Affiliate Recruitment
(rare but high in conversion rate)
This is a powerful
tool in recruiting super-affiliates that is most relevant to
your business. As per our years of experience, recruiting
affiliates through telephone is one of the most powerful
approaches in contacting and persuading prospect affiliates to
join your program.
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